Brand Kit

Everything you need to represent TriageCRM accurately — in an article, a partner page, an integration listing or a slide. If something you need is missing, ask us.

Logo

The lockup is the default. Use the mark on its own only where the name already appears nearby, or where space is genuinely tight — favicons, app icons, avatars.

TriageCRM logo on a light background

Lockup — light

TriageCRM logo on a dark background

Lockup — dark

TriageCRM mark

Mark — 48 / 32 / 20 / 16

The mark is drawn as shapes, not as text in a typeface, so it renders identically everywhere — including in email clients and image converters.

Lockup SVG Lockup SVG (dark) Mark SVG Mark PNG 512

Colour

Primary is the only brand colour. Everything else is a neutral.

Primary

Logo mark, primary buttons, links

#2563EB

Primary 600

Hover and pressed states

#1D4ED8

Ink

Headings and body copy

#111827

Muted

Secondary copy, labels, captions

#6B7280

Line

Borders and dividers

#E5E7EB

Surface

Panels, table rows, email body

#F9FAFB

Navy

Social cards, dark surfaces

#0F172A

Typography

Inter throughout — Bold (700) for headings and the wordmark, Regular (400) for body. Where Inter is unavailable, fall back to the system stack: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, sans-serif.

Prioritise every inquiry

Patient inquiry triage software for healthcare practices.

Secondary copy, labels and captions sit at this weight.

Using the logo

Please do

  • Keep clear space around the lockup of at least the height of the mark.
  • Use the dark lockup on dark backgrounds, the light one on light.
  • Scale proportionally, and never below 16px for the mark.
  • Write the name as TriageCRM — one word, capital T and CRM.

Please don't

  • Recolour, rotate, outline or add effects to the mark.
  • Stretch, condense or rebuild the lockup in another typeface.
  • Place the light lockup on a busy photo or a low-contrast background.
  • Write it as "Triage CRM", "TriageCrm" or "triagecrm".

Boilerplate

Copy this when you need a standard description.

TriageCRM is patient inquiry triage software for healthcare practices. It answers new patient inquiries, qualifies them, and routes them to the right person — so practices respond faster and fewer inquiries go cold.

Questions about usage, or need a format that isn't here? Get in touch.